Free · The Deal Playbook

Get the Deal Playbook free.

The first four days of the book, nine worksheets, and one formula you'll use before lunch tomorrow. Read it with one lost deal in mind, and you'll know exactly why it died.

  • Inside the Deal Playbook · 54 pages
  • 01Your competitor just won your dream customer. The sameness tax, and how to stop paying it.
  • 02The five silent nos. What buyers think but never say out loud.
  • 03Twenty seconds to win or lose. The pitch formula, real examples, and your worksheet.
  • 04Right story, wrong time. The six stories every buyer journey needs.
  • 05The 10 Story-Sins. The fastest ways to lose a deal, plus your audit.
  • 06The workbook sampler. S.T.U.F.F., EPIC, the Unicorn and the Three Why’s, plus the free digital workbook.
$250M+revenue behind
the frameworks
100,000+sales pros
trained
100reasons, every
one fixable
AMAZON #1BEST
SELLEREntrepreneurship & Sales TrainingFree Playbook The Deal Playbook by Maury Rogow

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From Amazon reviews
★★★★★
Own the story. Own the room. Own the sale.
“This book delivers tools you can actually USE! … Read it with a pen handy …and be ready to DO something!”
Dallas Amsden · Amazon review
★★★★★
Must read for salespeople who want to close more deals
“A must read for those salespeople who want to avoid stalls and stops with prospects. It’s a timely book and a powerful read.”
Lisa Magnuson · Amazon review
★★★★★
A must! Helpful and a page turner
“I picked it up and didn’t put it down, also the tie in to the website tools is so helpful.”
Nai Yu Tang · Amazon review

Read every review on Amazon →

A taste of what's inside

A hundred ways a deal quietly dies.

Most sellers are committing five or six of these right now and don't know it.

01
Buyers don't say no to your product. They say no to your story.
03
Sameness is a tax. You pay it on every deal until you fix the words.
12
Logic justifies the purchase. Emotion makes it.
34
Price is never the reason. It's the reason they give you.
40
Your champion isn't your buyer. They're your co-writer.
58
Five seconds to hook. If the first frame is your logo, you already lost them.
76
“We already have someone” isn't a no. It's a request for a reason to switch.
80
Every objection is a story you didn't tell.
95
Your website looks like a risk. They won't say it, they'll just close the tab.
100
Fear is the quietest no. Answer it and the other ninety-nine get easier.
See all 100 reasons → Play them as a card game
7 in 10

buyers think every vendor in your category looks the same. This book is how you climb out of that box.

Source: Forrester
The method

One method, three moves.

1
Story
Say the one thing only you can say, so a buyer can tell you apart in a sentence.
2
Assets
Build the room, the video, the message that carry the story while you sleep.
3
Machine
Repeat it everywhere, on purpose, until it sells without you in the room.
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