/* ==========================================================
   WHY BUYERS SAY NO — site styles
   Palette pulled from the book cover: charcoal, white, cover red.
   ========================================================== */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{
  --black:#0A0A0A;
  --char:#1C1C1C;          /* cover charcoal */
  --char2:#262626;
  --red:#CC0001;           /* cover red */
  --red-d:#A30001;
  --red-l:#FF3B30;
  --white:#FFFFFF;
  --paper:#F4F4F2;
  --ink:#111111;
  --slate:#4A4A4A;
  --mute:#767676;
  --line:#E3E3E0;
  --line-d:rgba(255,255,255,.12);
  --gold:#E2B64A;
  --disp:'Montserrat',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --body:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --r:14px;--r-lg:20px;
  --ease:cubic-bezier(.16,1,.3,1);
  --navh:76px;
}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
section,[id]{scroll-margin-top:96px}
body{font-family:var(--body);font-size:17px;line-height:1.65;color:var(--ink);background:var(--black);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
button{font:inherit}
:focus-visible{outline:3px solid var(--red-l);outline-offset:3px}
[hidden]{display:none!important}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- type ---------- */
.disp,h1,h2,h3,h4{font-family:var(--disp);font-weight:900;letter-spacing:-.025em;line-height:1.04}
.eyebrow{font-family:var(--disp);font-weight:800;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--red);display:flex;align-items:center;gap:12px;margin-bottom:20px}
.eyebrow::before{content:"";width:22px;height:4px;background:var(--red);border-radius:2px;flex:0 0 auto}
.dark .eyebrow{color:var(--red-l)}
.dark .eyebrow::before{background:var(--red)}
.center .eyebrow{justify-content:center}
.redbox{display:inline-block;background:var(--red);color:#fff;border-radius:.16em;padding:0 .16em .04em;line-height:1.08;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.red{color:var(--red)}
.dark .red{color:var(--red-l)}
.sec-title{font-size:clamp(32px,4.8vw,58px);max-width:20ch}
.sec-title.wide{max-width:26ch}
.center .sec-title{margin-left:auto;margin-right:auto}
.sec-intro{font-size:18px;color:var(--slate);max-width:62ch;margin-top:22px}
.dark .sec-intro{color:rgba(255,255,255,.74)}
.center .sec-intro{margin-left:auto;margin-right:auto}
.sec-intro strong{color:var(--ink)}
.dark .sec-intro strong{color:#fff}

/* ---------- layout ---------- */
.wrap{max-width:1200px;margin:0 auto;padding:0 40px}
.band{position:relative;overflow:hidden;padding:110px 0}
.band.tight{padding:72px 0}
.dark{background:var(--black);color:#fff}
.dark.char{background:var(--char)}
.light{background:var(--white);color:var(--ink)}
.light.paper{background:var(--paper)}
.redband{background:var(--red);color:#fff}
.center{text-align:center}
/* red edge tabs, echoing the bars on the book cover */
.edge::before,.edge::after{content:"";position:absolute;width:14px;background:var(--red);border-radius:0 6px 6px 0;z-index:1}
.edge::before{left:0;top:18%;height:34%}
.edge::after{right:0;top:44%;height:30%;border-radius:6px 0 0 6px}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--disp);font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;padding:17px 28px;border-radius:12px;border:2px solid transparent;text-decoration:none;cursor:pointer;transition:transform .3s var(--ease),background .2s,box-shadow .3s,border-color .2s,color .2s;white-space:nowrap}
.btn .arr{transition:transform .3s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}
.btn-red{background:var(--red);color:#fff}
.btn-red:hover{background:var(--red-d);transform:translateY(-3px);box-shadow:0 16px 34px -14px rgba(204,0,1,.75)}
.btn-ghost{background:transparent;border-color:rgba(255,255,255,.4);color:#fff}
.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08);transform:translateY(-3px)}
.light .btn-ghost,.btn-ghost.on-light{border-color:var(--ink);color:var(--ink)}
.light .btn-ghost:hover,.btn-ghost.on-light:hover{background:var(--ink);color:#fff}
.btn-black{background:var(--ink);color:#fff}
.btn-black:hover{background:#000;transform:translateY(-3px)}
.btn-white{background:#fff;color:var(--ink)}
.btn-white:hover{transform:translateY(-3px);box-shadow:0 16px 34px -14px rgba(0,0,0,.5)}
.btn.lg{font-size:15px;padding:20px 34px}
.text-link{display:inline-block;font-family:var(--disp);font-weight:800;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:3px solid var(--red);padding-bottom:4px;transition:color .2s}
.text-link:hover{color:var(--red)}
.dark .text-link{color:#fff}
.btn-row{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.center .btn-row{justify-content:center}

/* ---------- nav (white bar + menu drawer) ---------- */
.site-nav{position:fixed;top:0;left:0;right:0;z-index:100;height:var(--navh);display:flex;align-items:center;background:rgba(255,255,255,.97);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s}
.site-nav.scrolled{border-bottom-color:var(--line);box-shadow:0 8px 30px -22px rgba(0,0,0,.35)}
.nav-inner{max-width:1240px;margin:0 auto;width:100%;padding:0 32px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.wordmark{display:inline-flex;align-items:center;gap:7px;text-decoration:none;font-family:var(--disp);font-weight:900;font-size:17px;letter-spacing:-.01em;color:var(--ink);white-space:nowrap}
.wordmark .wm-no{background:var(--red);color:#fff;border-radius:6px;padding:3px 8px 4px}
.site-foot .wordmark{color:#fff}
.nav-right{display:flex;align-items:center;gap:12px}
.nav-right .btn{padding:12px 20px;font-size:12px}
.nav-toggle{display:inline-flex;align-items:center;gap:10px;height:46px;padding:0 16px;background:#fff;border:2px solid var(--ink);border-radius:12px;color:var(--ink);cursor:pointer;font-family:var(--disp);font-weight:800;font-size:12px;letter-spacing:.12em;text-transform:uppercase;transition:background .2s,color .2s}
.nav-toggle:hover{background:var(--ink);color:#fff}
.nav-toggle .bars,.nav-toggle .bars::before,.nav-toggle .bars::after{display:block;width:18px;height:2px;background:currentColor;border-radius:2px;position:relative}
.nav-toggle .bars::before,.nav-toggle .bars::after{content:"";position:absolute;left:0}
.nav-toggle .bars::before{top:-6px}.nav-toggle .bars::after{top:6px}
.drawer-bg{position:fixed;inset:0;z-index:150;background:rgba(0,0,0,.5);opacity:0;pointer-events:none;transition:opacity .3s}
.drawer{position:fixed;top:0;right:0;bottom:0;z-index:160;width:min(440px,100%);background:var(--black);color:#fff;transform:translateX(100%);transition:transform .45s var(--ease);display:flex;flex-direction:column;padding:26px 34px 34px;overflow-y:auto;border-left:8px solid var(--red);visibility:hidden;transition:transform .45s var(--ease),visibility 0s .45s}
.nav-open .drawer{visibility:visible;transition:transform .45s var(--ease),visibility 0s}
.nav-open .drawer{transform:none}
.nav-open .drawer-bg{opacity:1;pointer-events:auto}
.nav-open{overflow:hidden}
.drawer-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:34px}
.drawer-top .wordmark{color:#fff}
.drawer-close{width:46px;height:46px;border-radius:12px;border:2px solid rgba(255,255,255,.3);background:none;color:#fff;font-size:26px;line-height:1;cursor:pointer}
.drawer-close:hover{border-color:#fff}
.drawer-links{list-style:none;display:flex;flex-direction:column}
.drawer-links a{display:flex;align-items:baseline;gap:16px;padding:15px 0;border-bottom:1px solid rgba(255,255,255,.1);text-decoration:none;color:#fff;font-family:var(--disp);font-weight:900;font-size:26px;letter-spacing:-.02em;transition:color .2s,padding .3s var(--ease)}
.drawer-links a small{font-size:12px;letter-spacing:.14em;color:var(--red-l);font-weight:800;min-width:22px}
.drawer-links a:hover{color:var(--red-l);padding-left:6px}
.drawer-links a[aria-current=page]{color:var(--red-l)}
.drawer-links .sub{display:block;font-family:var(--body);font-weight:500;font-size:13.5px;letter-spacing:0;color:rgba(255,255,255,.5);margin-top:3px}
.drawer .btn{margin-top:28px;width:100%}
.drawer-contact{margin-top:auto;padding-top:30px;display:flex;flex-direction:column;gap:12px}
.li-link{display:inline-flex;align-items:center;gap:12px;text-decoration:none;color:#fff;font-family:var(--disp);font-weight:800;font-size:14px;letter-spacing:.04em}
.li-link .li{width:36px;height:36px;border-radius:9px;background:#0A66C2;display:flex;align-items:center;justify-content:center;flex:0 0 auto}
.li-link:hover{color:var(--red-l)}
.drawer-contact .mail{color:rgba(255,255,255,.55);font-size:14px;text-decoration:none}

/* ---------- page hero (inner pages) ---------- */
.page-top{padding-top:var(--navh)}

/* ---------- cards ---------- */
.card-w{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:30px;transition:transform .4s var(--ease),box-shadow .4s}
.card-w:hover{transform:translateY(-4px);box-shadow:0 26px 50px -30px rgba(0,0,0,.35)}
.card-d{background:var(--char);border:1px solid var(--line-d);border-radius:var(--r-lg);padding:30px;transition:transform .4s var(--ease),background .3s}
.card-d:hover{transform:translateY(-4px);background:var(--char2)}
.redleft{border-left:5px solid var(--red)}

/* ---------- forms ---------- */
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:14px}
.field label{font-family:var(--disp);font-weight:800;font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--slate)}
.dark .field label,.form-dark .field label{color:rgba(255,255,255,.7)}
.field input,.field select,.field textarea{width:100%;font-family:var(--body);font-size:16px;padding:15px 16px;border-radius:12px;border:2px solid var(--line);background:#fff;color:var(--ink);transition:border-color .2s,box-shadow .2s;appearance:none;-webkit-appearance:none}
.field select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23111' stroke-width='2' fill='none'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center;padding-right:40px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--red);box-shadow:0 0 0 4px rgba(204,0,1,.14)}
.form-dark .field input,.form-dark .field select{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.2);color:#fff}
.form-dark .field input::placeholder{color:rgba(255,255,255,.4)}
.form-dark .field select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23fff' stroke-width='2' fill='none'/%3E%3C/svg%3E")}
.form-dark .field select{background-repeat:no-repeat;background-position:right 16px center}
.form-dark .field select option{color:#111}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.hp{position:absolute!important;left:-9999px!important}
.fine{font-size:12.5px;color:var(--mute);margin-top:12px}
.dark .fine,.form-dark .fine{color:rgba(255,255,255,.5)}
.form-err{display:none;margin-top:10px;font-size:14px;color:var(--red-l);font-weight:600}
.form-err.on{display:block}
.quick-form{display:flex;gap:10px;flex-wrap:wrap}
.quick-form input[type=email]{flex:1;min-width:220px;font-family:var(--body);font-size:16px;padding:16px 18px;border-radius:12px;border:2px solid rgba(255,255,255,.22);background:rgba(255,255,255,.06);color:#fff}
.quick-form input[type=email]::placeholder{color:rgba(255,255,255,.45)}
.quick-form input[type=email]:focus{outline:none;border-color:var(--red-l);box-shadow:0 0 0 4px rgba(204,0,1,.22)}
.light .quick-form input[type=email]{background:#fff;border-color:var(--line);color:var(--ink)}
.light .quick-form input[type=email]::placeholder{color:var(--mute)}

/* ---------- footer ---------- */
.site-foot{background:var(--black);color:rgba(255,255,255,.7);padding:80px 0 40px;border-top:6px solid var(--red)}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.foot-grid .wordmark{font-size:22px;margin-bottom:16px}
.foot-tag{font-size:15px;max-width:36ch;color:rgba(255,255,255,.62)}
.foot-h{font-family:var(--disp);font-weight:800;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:#fff;margin-bottom:16px}
.foot-links{list-style:none;display:flex;flex-direction:column;gap:10px}
.foot-links a{color:rgba(255,255,255,.7);text-decoration:none;font-size:15px;transition:color .2s}
.foot-links a:hover{color:#fff}
.foot-bottom{margin-top:56px;padding-top:26px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.45)}
.foot-bottom a{color:rgba(255,255,255,.6);text-decoration:none}

/* ---------- sticky CTA ---------- */
.sticky-cta{position:fixed;right:24px;bottom:24px;z-index:90;transform:translateY(160%);transition:transform .45s var(--ease)}
.sticky-cta.on{transform:none}
@media(min-width:641px){.sticky-cta{display:none}}
.sticky-cta .btn{box-shadow:0 18px 40px -12px rgba(204,0,1,.7)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}*{animation-duration:.01ms!important;animation-iteration-count:1!important;scroll-behavior:auto!important}}

/* ---------- responsive ---------- */
@media(max-width:960px){
  .foot-grid{grid-template-columns:1fr 1fr}
  .foot-grid>div:first-child{grid-column:1/-1}
}
@media(max-width:640px){
  body{font-size:16px}
  .wrap{padding:0 20px}
  .nav-inner{padding:0 16px}
  .band{padding:76px 0}
  .band.tight{padding:56px 0}
  .nav-right .btn{display:none}
  .wordmark{font-size:15px}
  .drawer{padding:22px 24px 28px}
  .drawer-links a{font-size:23px}
  .form-row{grid-template-columns:1fr;gap:0}
  .sticky-cta{left:16px;right:16px;bottom:16px}
  .sticky-cta .btn{width:100%}
  .edge::before,.edge::after{width:8px}
  .foot-grid{grid-template-columns:1fr}
  .btn{white-space:normal;text-align:center}
}

/* Amazon Best Seller badge: .bestseller (ribbon) and .bs-seal (round seal over a book) */
.bestseller{display:inline-flex;align-items:center;gap:12px;background:var(--black);color:#fff;text-decoration:none;border-radius:14px;padding:9px 18px 9px 9px;box-shadow:0 14px 30px -14px rgba(0,0,0,.55);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
a.bestseller:hover{transform:translateY(-2px);box-shadow:0 18px 34px -14px rgba(204,0,1,.55)}
.bestseller svg{width:38px;height:38px;padding:8px;border-radius:10px;background:var(--red);fill:#fff;flex:0 0 auto}
.bestseller .bs-t{display:flex;flex-direction:column;line-height:1.2;text-align:left}
.bestseller .bs-t b{font-family:var(--disp);font-weight:900;font-size:13px;letter-spacing:.16em;text-transform:uppercase}
.bestseller .bs-t span{font-size:13px;color:rgba(255,255,255,.72)}
.bs-seal{position:absolute;z-index:3;width:138px;height:138px;border-radius:50%;background:var(--red);color:#fff;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;rotate:-10deg;box-shadow:0 18px 34px -12px rgba(0,0,0,.55),inset 0 0 0 5px var(--red),inset 0 0 0 7px rgba(255,255,255,.75);font-family:var(--disp);line-height:1;text-decoration:none;animation:sealIn .9s .5s var(--ease) both}
.bs-seal svg{width:20px;height:20px;fill:#fff;margin-bottom:5px}
.bs-seal small{font-weight:800;font-size:9.5px;letter-spacing:.2em}
.bs-seal b{font-weight:900;font-size:21px;letter-spacing:-.01em;line-height:.95;margin:3px 0 6px}
.bs-seal i{font-style:normal;font-weight:700;font-size:8.5px;letter-spacing:.04em;max-width:100px;line-height:1.25;opacity:.92}
@keyframes sealIn{from{opacity:0;transform:scale(.4) rotate(-30deg)}to{opacity:1;transform:none}}
@media(max-width:560px){.bs-seal{width:116px;height:116px}.bs-seal small{font-size:8.5px}.bs-seal b{font-size:17px;margin:2px 0 4px}.bs-seal i{font-size:7px;letter-spacing:0;max-width:74px}.bs-seal svg{width:16px;height:16px}.bestseller .bs-t span{font-size:12px}}
@media(prefers-reduced-motion:reduce){.bs-seal{animation:none}}

/* Gold "#1 Amazon Best Seller" bar (matches the Deal Playbook cover) */
.bs-bar{display:flex;align-items:center;justify-content:center;gap:10px 16px;flex-wrap:wrap;padding:13px 20px;background:linear-gradient(180deg,#f2cf6b,#d9a93a 55%,#b9871f);color:#1b1410;text-decoration:none;font-family:var(--disp);text-align:center;position:relative;z-index:2;box-shadow:inset 0 -1px 0 rgba(0,0,0,.15)}
.bs-bar svg{width:20px;height:20px;fill:#1b1410;flex:0 0 auto}
.bs-bar b{font-weight:900;font-size:15px;letter-spacing:.2em;text-transform:uppercase}
.bs-bar-cat{font-weight:700;font-size:13.5px;letter-spacing:.04em;opacity:.8}
.bs-bar-go{font-weight:800;font-size:12px;letter-spacing:.12em;text-transform:uppercase;border-bottom:2px solid #1b1410;padding-bottom:1px}
.bs-bar:hover .bs-bar-go{border-color:var(--red);color:var(--red)}
@media(max-width:640px){.bs-bar{gap:4px 10px;padding:10px 14px}.bs-bar b{font-size:12.5px;letter-spacing:.14em}.bs-bar-cat{font-size:12px}.bs-bar-go{display:none}}
/* bigger hero seal */
.bs-seal.big{width:176px;height:176px}
.bs-seal.big svg{width:24px;height:24px}
.bs-seal.big small{font-size:12px}
.bs-seal.big b{font-size:27px}
.bs-seal.big i{font-size:10.5px;max-width:124px}
@media(max-width:560px){.bs-seal.big{width:128px;height:128px}.bs-seal.big b{font-size:19px}.bs-seal.big i{font-size:7.5px;max-width:84px}.bs-seal.big small{font-size:9px}}

/* Reader reviews */
.rv-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap}
.rv-amz{display:flex;flex-direction:column;gap:4px;text-decoration:none;color:var(--ink);background:#fff;border:2px solid var(--ink);border-radius:18px;padding:16px 20px;transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.rv-amz:hover{transform:translateY(-3px);box-shadow:8px 8px 0 var(--red)}
.rv-amz b{font-family:var(--disp);font-weight:900;font-size:14px;letter-spacing:.14em;text-transform:uppercase}
.rv-amz span:last-child{font-size:14px;color:var(--slate)}
.rv-stars{color:#E8A317;letter-spacing:3px;font-size:18px;line-height:1}
.rv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}
.reviews.tight .rv-grid{margin-top:20px}
.rv{margin:0;background:#fff;border:1px solid var(--line);border-radius:20px;padding:26px 26px 22px;display:flex;flex-direction:column;gap:10px;position:relative}
.rv::before{content:"\201C";position:absolute;right:22px;top:4px;font-family:Georgia,serif;font-size:90px;line-height:1;color:var(--red);opacity:.15}
.rv-t{font-family:var(--disp);font-weight:900;font-size:16px;letter-spacing:-.01em;color:var(--ink)}
.rv blockquote{margin:0;font-size:16.5px;line-height:1.6;color:var(--slate);flex:1}
.rv figcaption{font-family:var(--disp);font-weight:800;font-size:13px;letter-spacing:.06em;color:var(--ink)}
.rv figcaption span{font-weight:600;color:var(--mute);letter-spacing:.02em}
.rv-more{margin-top:22px}.rv-more a{font-family:var(--disp);font-weight:800;font-size:13.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:3px solid var(--red);padding-bottom:3px}
@media(max-width:900px){.rv-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.rv-grid{grid-template-columns:1fr}.rv-grid .rv:nth-child(n+4){display:none}}